Abi has been a freelance optimisation consultant for the best part of 20 years and has worked with all sorts of companies (big and small) across a plethora of industries – you name it, she’s probably worked on it.

She’s got an axe to grind when it comes to websites and their owners who should be doing better for their users. With a strong focus on finding all the things that your users hate about your website from usability uglies, functionality f*ck ups and accessibility agonies that make them wish they’d never landed on your pages in the first place. Whatever it is, or however deeply buried on your site it’s hiding, she’ll find it so you can fix it.

Abi also focuses on in-depth and unconventional user research techniques to truly get to the nitty gritty of who your users are, what makes them tick and how you build relationships with them long term through trust and resonance, the secret sauce to improving customer lifetime value and breaking free of the shackles of acquisition alone.

Having worked with an exhaustive list of clients including FTSE 100 members, major biotechnology companies, the travel industry and e-commerce giants, her breadth of industry knowledge is as extensive as it is impressive – and something she likes to occasionally share as an international keynote speaker.