Ad-blockers, tracking prevention, and incomplete user consent significantly disrupt performance efforts, leading to inaccurate performance attribution and reduced control over marketing data. As marketing and analytics professionals, we frequently face substantial gaps in our data, making reliable attribution challenging and decreasing campaign performance—especially under tight privacy constraints.

Pixum and Giesswein, two leading European e-commerce players, tackled this by implementing Server-Side Tracking enhanced with Synthetic Users. Using AI, Synthetic Users recover and activate lost conversion data, boosting data control and improving ROAS by 10-25%—especially in privacy-restrictive environments like Safari.

Christian will share practical insights and best practices from real implementations, explaining how you can recover lost conversions, improve attribution accuracy, and enhance overall campaign performance.