The impact of reviews on conversion, visibility and results
Everyone reads reviews before buying. And people trust reviews like they trust personal recommendations. It is crucial for business. You might have heard that a few times over the last year or so. Or maybe not. But reviews are a crucial element of your visibility, conversion and results. So how do create a strategy on reputation management? We will be diving into best practices for collecting, organisating and making sense of Google reviews. How do you boost quality and numbers. What do you do to get rid or negative reviews, or get back deleted five star reviews? We will explore how reviews and certain platforms influence the AI answers. We will touch on how Local Marketing best practices with product integrations, citations and services upload compliment the reviews to create AI overviews.
Michel van Luijtelaar
Michel is an online marketing expert with a passion for performance marketing. He worked at Google for thirteen years as a specialist, supporting Google’s largest client teams on their measurement, omnichannel and analytics challenges. From London, he has done this role for both the Google Ads, Google Analytics and Google Marketing Platform side. The last years at Google Michel focused on Omnichannel challenges from Google’s Singapore office where they worked with a first version of this omnichannel software that was the basis of GMBapi.com. He founded GMBapi.com in 2021. He now advises numerous multi location businesses on local visibility, reputation management and measuring local advertising results. Michel is passionate about Marketing Technology, Analytics, Omnichannel and Attribution, and always willing to share insights.